On Afreeca TV, a Korean live video streaming service, people stuff themselves with as much food as possible, while viewers send them virtual gifts convertible in real money. Called Mukbang (from mukda/meokda (먹다) = eat and bangsong (방송) = broadcast), these shows can
Yes, I know this is April 1st, but this is a real story, actually published a few days ago by NPR (LINK).
Just above, look at the number of views! (this is a screenshot taken from a YouTube repost of an Afreeca TV streaming sesssion).